High School Website Design for Melbourne Education

Year 9 student is choosing a secondary school. Parents are comparing options. They visit websites. One looks sharp, modern, easy to navigate. The other feels outdated. Career advice pages are clear on one, buried on another. Which school gets the campus tour? The one with the better website.

High schools compete for enrolments. A website is your first pitch to prospective families.

Why high schools lose student recruitment online

Year 9 enrolment research happens almost entirely online now. Parents and students watch virtual tours, read reviews, compare programs, check VCE/HSC performance. If your website doesn't make a compelling case, competitors will.

Common high school website problems:

• Academic results unclear — what's your VCE/HSC pass rate? Subject performance?
• Programs and pathways vague — what subjects offered? STEM? Sports academy? Arts focus?
• Enrolment process confusing — how many places? Selective entry? Catchment area?
• Career advice page missing or hidden — where do students go after Year 12?
• Student life not showcased — what's the culture? Clubs? Events? Community?
• Campus tour outdated or unavailable — virtual tour needs to sell facilities

Selective and well-resourced high schools have websites that sell themselves. Results are featured. Programs are detailed. Facilities are showcased. Student testimonials are prominent.

What a high school website needs

VCE/HSC results prominently displayed. Median ATAR. Subject rankings. How many students to university? TAFE? Employment? Parents are making a 6-year commitment. They want proof of academic quality.

Programs and pathways detailed. Year 9 specialisation? Subject choices. Acceleration programs? Sports scholarships? STEM excellence? Arts programs? Detailed pathway pages so families understand what's available.

Virtual campus tour with facility highlights. Modern classrooms. Science labs. Arts facilities. Sports facilities. Library. Dining areas. Dormitories (if boarding). A quality virtual tour signals investment in facilities.

Career advice and post-school pathways. University entrance rates. TAFE/trade partnerships. Employment outcomes. Career counselling available? Where do your students go after Year 12?

Student life and culture showcased. Clubs and societies. Events calendar. Student testimonials. School spirit. Parents want their children to enjoy school, not just pass exams.

Enrolment information made simple. Application deadline. Required documents. Selective entry process (if applicable). Tuition costs. Scholarship opportunities. Dedicated enrolment page answering every question.

Pastoral care and wellbeing resources. Mental health support available? Year level coordinators? Wellbeing programs? Parent communication methods? Important for families concerned about adolescent support.

SEO for Melbourne high schools

Secondary school searches are local. "High schools Melbourne," "selective schools Victoria," "VCE schools Balwyn," "boarding schools near Melbourne." Your website needs to rank for your area and your specialisations.

High school SEO priorities:

• Location-based content (your suburb, region, catchment area)
• Program-based pages (STEM high school Melbourne, music program, sports school)
• Results content (VCE performance, ATAR distribution, university entrance rates)
• Blog content for parents (choosing a secondary school, ATAR guide, VCE subject advice)
• Google Business Profile optimised with clear enrolment information

We built a site for a well-known selective high school in Balwyn. They now rank page one for "selective schools Melbourne," "high school Balwyn," and "VCE schools Victoria." Enrolment enquiries doubled.

How we build high school websites

High school websites need to inspire and inform. They must handle high traffic during enrolment periods and showcase what makes your school unique. We use Next.js for speed, security, and ease of updates.

What's included:

• Programs and pathways pages (detailed subject offerings, specialisations, acceleration)
• Academic results page (VCE/HSC performance, ATAR distribution, university entrance)
• Virtual campus tour (high-resolution photos and video walkthroughs)
• Career advice and post-school pathways page
• Student life section (clubs, events, testimonials, cultural programs)
• Enrolment information page (application process, deadlines, tuition, scholarships)
• Pastoral care and wellbeing resources
• Staff directory for easy contact
• Parent communication hub (newsletter signup, event calendar)
• SEO optimisation and Google Business Profile setup

Professional package ($5,995) is typical for secondary schools — includes all core pages, photo galleries, program showcases, and local SEO.

Premium package ($9,995) adds professional photography of campus, virtual tour video production, and ongoing content support for news and events.

If you're losing prospective families to competitor schools during enrolment season, your website might be the reason. Make your programs clear. Showcase your results. Highlight your facilities. Sell your culture. A strong high school website is a powerful enrolment tool.