What is Local SEO?
Local SEO is the practice of optimizing your online presence to rank higher in location-based searches. When someone in Melbourne searches for "plumber near me" or "dentist in Richmond", local SEO determines whether your business appears in those results.
It is critical for businesses serving Melbourne customers: trades (plumbers, electricians, builders), health professionals (dentists, physios, GPs), professional services (accountants, lawyers, consultants), hospitality (restaurants, cafes, bars), and retail (shops, showrooms, services).
Local SEO includes Google Maps optimization, Google Business Profile management, local citations, on-page SEO for location keywords, and review management. When done right, it puts your business in front of customers actively searching for what you offer in your area.
Our Approach
Optimize your GBP listing for maximum visibility in Google Maps and local pack results. Complete profile, accurate categories, compelling descriptions.
Build consistent NAP (Name, Address, Phone) across 20+ directories. TrueLocal, Yellow Pages, Yelp, and industry-specific listings.
Location-based content and metadata. Optimize for Melbourne and suburb-specific keywords. Local schema markup for rich results.
Build trust with Google reviews. Strategy for requesting reviews, responding to feedback, and improving star ratings.
What's Included
Comprehensive local SEO services to help your Melbourne business get found.
Local SEO Pricing
One-time setup to build the foundation, then ongoing monthly optimization to maintain and improve rankings.
Industries We Serve
We specialize in local SEO for Melbourne businesses across multiple industries:
- Trades: Plumbers, electricians, builders, HVAC, landscapers, and other trade services
- Health: Dentists, physiotherapists, GPs, allied health, medical clinics
- Professional Services: Accountants, lawyers, consultants, real estate agents
- Hospitality: Restaurants, cafes, bars, catering services
- Retail: Shops, showrooms, service providers
Each industry has unique local SEO requirements, and we tailor our approach to your specific business needs and competitive landscape.