Landscaper Website Design for Melbourne Businesses
Attract more residential and commercial landscaping clients in Melbourne with a website that showcases your outdoor transformation projects.
Homeowner in Balwyn wants their backyard transformed. They search "landscaper near me" on their phone. Three options come up. Your competitor has a clean website with a gallery of before/afters. You have a Facebook page. Guess who gets the call?
This happens every day across Melbourne.
Why landscapers need more than Instagram
Instagram is great for showing off finished projects. But it doesn't rank on Google. When someone in Malvern searches "landscaper Malvern" at 8pm on a Tuesday, Google doesn't show Instagram profiles. It shows websites.
And the websites that rank highest are the ones that get the enquiries.
We've seen landscapers rely entirely on word-of-mouth and social media. It works — until it doesn't. One slow month and you're scrambling. A website gives you consistent leads from Google search, independent of referrals and algorithm changes.
The landscapers we work with report 40-60% of new enquiries come from organic search once their site's ranking. That's jobs they wouldn't have got otherwise.
What a landscaping website needs
It's not complicated. You need to show your work, explain what you do, and make it easy for people to contact you. Here's what that looks like in practice:
Before/after photo gallery. This is obvious but worth stating — your best projects, clearly labelled with location (Camberwell, Brighton, Toorak). Real photos, not stock images. People hiring landscapers want to see what you've actually built.
Services breakdown. Don't just say "landscaping." Be specific. Garden design. Decking. Paving. Retaining walls. Irrigation. Turf laying. Every service is a keyword someone's searching for.
Suburb coverage. List the areas you service. Inner east? Bayside? Be specific. "Melbourne" is too vague for local SEO. Say Boroondara, Stonnington, Bayside. That's how Google connects your site to local searches.
Quote request form. Simple form: name, email, phone, project type, suburb, budget range. That's it. Don't ask for their life story. The easier the form, the more leads you get.
Mobile-friendly design. Most people search for landscapers on their phone while standing in their backyard imagining what it could look like. If your site doesn't work on mobile, they're gone.
Melbourne landscaping is seasonal and competitive
Spring is busy. Summer is chaotic. Winter slows down. A good website helps smooth out those peaks and troughs. When searches spike in August and September (everyone planning spring projects), you want to be ranking page one.
Local SEO is how you get there. Suburb-specific pages ("Landscaping in Kew") with real content and project examples. Google Business Profile optimised with accurate service areas, business hours, and photos. Customer reviews prominently displayed.
We set up a landscaper in Hawthorn with proper local SEO. Within six weeks he was ranking first page for "landscaper Hawthorn," "landscaper Kew," "landscaper Camberwell." No ads. Just organic rankings from a properly optimised site.
How we build landscaping websites
We don't use WordPress. It's slow, requires constant updates, and most landscapers don't need a complex CMS. We build static sites with Next.js — fast, secure, low maintenance.
What's included:
- Project gallery with before/after sliders
- Service pages for each type of work (decking, paving, etc.)
- Suburb-specific pages for local SEO
- Quote request form (leads sent straight to your email)
- Mobile-optimised design (works on all devices)
- Google Business Profile setup and optimisation
- Hosting and support for the first year
Starter package is $1,995 — good for solo landscapers or small teams. Professional package is $4,995 — includes more pages, advanced SEO, and booking integration if you want it.
Both packages get you ranking on Google and converting visitors into quote requests. That's the goal — more enquiries without spending on ads.
If you're doing solid landscaping work but relying entirely on referrals and Instagram, you're missing out on the 60% of homeowners who search Google first. Get a proper website and capture that traffic.
