Bakery Website Design for Melbourne Bakers

You run a bakery in Thornbury. Great sourdough, amazing pastries, loyal local customers. But you're not showing up when people search "bakery near me" or "sourdough bread Melbourne." Because you don't have a website — just Instagram.

Instagram works for showing off your bakes. But it doesn't rank on Google. And it doesn't let people pre-order.

Why bakeries lose sales without a website

Bakeries sell out. That's the business. Limited daily production, fresh baked goods, first-in gets the good stuff. If people can pre-order online, you know exactly what to bake. If they can't, you're guessing.

Common problems for bakeries without websites:

• Not showing up in local searches — "bakery Thornbury," "sourdough bread Melbourne"
• Can't pre-order — customers arrive and your croissants sold out at 9am
• Product range unclear — do you do custom cakes? Gluten-free? Vegan pastries?
• Opening hours confusion — Instagram bio hasn't been updated in months
• Catering not promoted — missing out on corporate orders and events

The bakeries getting consistent sales have websites. Online pre-orders. Clear product lists. Catering info. They show up on Google and let customers lock in what they want.

What a bakery website needs

Bakery websites should showcase your bakes and make ordering easy. Visual, simple, functional.

Product menu with mouth-watering photos. Bread (sourdough, rye, whole wheat). Pastries (croissants, pain au chocolat, danishes). Cakes and slices. Savoury items (pies, sausage rolls). Photos for everything. Dietary options marked (GF, vegan, DF).

Online pre-order system. Simple form or integrated ordering. Pick items, select collection time, pay online. You know what's coming in, they know their croissants are reserved. Win-win.

Daily bake schedule. What do you bake fresh each day? Croissants ready by 7am. Sourdough available from 8am. Focaccia baked at 11am. Helps customers plan when to visit.

Custom cake and catering info. Do you do birthday cakes? Wedding cakes? Corporate catering platters? Dedicated page with pricing guide, lead time, and enquiry form. Catering orders can add serious revenue.

Story and approach. Who's the baker? What's your philosophy? Organic flour? Natural levain? Traditional techniques? People care about provenance. Tell the story.

Location and opening hours prominent. Exact address. Parking info. Opening hours for each day (include public holidays). Nothing worse than driving to a bakery for fresh bread and finding it closed.

Local SEO for Melbourne bakeries

Bakery searches are local. "Bakery near me," "sourdough bread Thornbury," "best croissants Melbourne." People want fresh bread from nearby. Target local searches and you'll get foot traffic.

Bakery SEO requires:

• Location-specific pages (Bakery Thornbury, Sourdough Bread Melbourne)
• Product-specific content (gluten-free bakery Melbourne, vegan pastries, artisan bread)
• Blog content for baking and food searches ("Best bakeries in Melbourne," "Where to buy sourdough")
• Google Business Profile optimised (photos, product list, accurate hours, reviews)
• High-quality product photography (crusty bread, flaky pastries — visuals sell)

We built a site for a bakery in Preston. Within two months they were ranking first page for "bakery Preston," "sourdough bread Melbourne," "vegan pastries." Pre-orders up. Less guessing on daily production. More efficient, less waste.

How we build bakery websites

Bakery websites need to look delicious and handle pre-orders efficiently. We build them with Next.js — clean, fast, and integrates with ordering systems.

What's included:

• Product menu with categories and dietary filters (GF, vegan, DF)
• Online pre-order system (custom form or Shopify/Square integration)
• Photo gallery showing your bread, pastries, and cakes
• Custom cake and catering page with enquiry form
• Baker story and philosophy page (your approach to baking)
• Opening hours and location page (address, parking, public transport)
• Google Business Profile setup and optimisation
• Mobile-responsive design (works perfectly on all devices)
• Hosting and support for the first year

Starter package ($1,995) suits smaller bakeries with basic pre-order needs. Professional package ($4,995) includes full e-commerce integration for online orders, catering system, and comprehensive local SEO.

If you're a quality bakery selling out daily but you're not getting new customers or catering orders, build a proper website. Show up on Google, enable pre-orders, capture catering enquiries. More sales, less waste, better business.