Food Truck Website Design for Melbourne Street Food

You run a food truck in Melbourne. You post your location on Instagram stories every day. Some people see it, some don't. You're always wondering if today will be quiet or busy. No way to build regulars because people forget where you'll be.

A simple website fixes this. Post your weekly schedule once. People bookmark it. They know where to find you.

Why food trucks need websites

Food trucks are mobile. That's the whole point. But that mobility makes marketing harder. Brick-and-mortar restaurants have a fixed location — people know where to go. You're somewhere different every day.

Common problems for food trucks without websites:

• Customers can't find your schedule — Instagram stories disappear after 24 hours
• Not showing up in food truck searches — "food trucks Melbourne," "taco truck"
• Catering not promoted — missing out on festivals, markets, private events
• Menu unclear — people don't know what you serve until they arrive
• No way to build an email list — can't notify regulars when you're nearby

The food trucks with consistent crowds have websites. Clear schedules. Full menus. Catering info. Customers know where to find them.

What a food truck website needs

Food truck websites should be dead simple. Where are you? What do you serve? How can people book you for catering? That's it.

Weekly schedule prominently displayed. Where you'll be each day. Times. Locations (specific — "Federation Square, corner Swanston and Flinders" not "CBD"). Update weekly or monthly. Make it easy to bookmark.

Full menu with photos and prices. Don't make people wait till they arrive to see what you serve. List everything. Photos of your signature dishes. Prices. Dietary options (vegan, GF). Let people decide before they walk over.

Catering and private events info. Can you do weddings? Corporate lunches? Market stalls? Festival bookings? Big page with pricing guide (or starting prices), capacity, booking enquiry form. Catering gigs are high-value.

Email signup for location updates. Simple form: "Want to know where we'll be? Join our mailing list." Send a weekly email with your schedule. Builds a loyal customer base who actively seek you out.

Social media links but not reliance. Link to Instagram, Facebook, TikTok. But don't make your website just say "Find us on Instagram." Own your schedule. Instagram can go down or change algorithms. Your website is yours.

Story and specialty. What makes your food truck different? Authentic Baja-style tacos? Korean BBQ fusion? Traditional Italian gelato? Tell people what you're about.

SEO for Melbourne food trucks

Food truck searches are cuisine-specific and event-based. "Taco truck Melbourne," "food trucks Federation Square," "street food Melbourne." People search when they're looking for lunch or planning events.

Food truck SEO requires:

• Cuisine-specific pages (Taco Truck Melbourne, Korean BBQ Food Truck)
• Location mentions for regular spots (food truck Federation Square, South Melbourne Market)
• Catering page targeting event searches (food truck catering Melbourne, wedding food truck)
• Google Business Profile (yes, even mobile businesses need this — update location daily)
• High-quality food photos (street food is visual, show it off)

We built a site for a taco truck operating around inner Melbourne. Within two months they were ranking first page for "taco truck Melbourne," "Mexican street food," "food truck catering." Catering bookings doubled. Regular customers now check the website instead of hunting Instagram.

How we build food truck websites

Food truck websites need to be simple and mobile-friendly. We build them with Next.js — fast, clean, easy to update your weekly schedule.

What's included:

• Weekly schedule page (easy to update yourself whenever locations change)
• Menu page with photos, pricing, and dietary filters
• Catering and events page with booking enquiry form and pricing guide
• Email signup form for location updates (integrates with Mailchimp or similar)
• Food truck story and specialty page (what makes you different)
• Social media integration (links to Instagram, Facebook, TikTok)
• Google Business Profile setup (update location as you move)
• Mobile-responsive design (most food truck searches happen on phones)
• Hosting and support for the first year

Starter package ($1,995) suits most food trucks. Professional package ($4,995) adds online pre-ordering (useful for events and markets), advanced catering features, and comprehensive SEO.

If you're running a quality food truck but relying entirely on Instagram to tell people where you are, you're losing potential customers every day. Build a simple website. Post your schedule. Grow a loyal following. That's how food trucks scale.