Bed & Breakfast Website Design for Melbourne Region

Couple planning a Mornington Peninsula weekend. They search "bed and breakfast Mornington" on Google. Your B&B shows up alongside five others. Three have charming websites showing the property, rooms, and local area. Two have basic sites with stock photos and no personality.

Which B&Bs get the booking? The ones with character and clarity.

Why B&Bs lose bookings online

B&Bs compete on charm and personal touch. If your website feels generic or corporate, you lose the very thing that makes B&Bs appealing. Guests want to feel the vibe before they book.

Common website problems that cost B&Bs bookings:

• No personality — reads like a hotel site, not a cosy B&B
• Poor room photography — dark shots or outdated decor turn people away
• Breakfast offering unclear — continental? Cooked? Dietary options?
• Can't book online — have to email and wait for availability response (most won't)
• Location context missing — how far to wineries? Beach? Town centre?

The B&Bs getting consistent bookings have websites that feel personal. Real photos of the property. Host intro. Clear room descriptions. Easy online booking.

What a B&B website needs

B&B websites should communicate charm and make booking straightforward. You're not a hotel — lean into what makes you special.

Host introduction with personality. Who are you? Why did you start the B&B? What makes your property special? A genuine "About the Hosts" section builds connection. Stock corporate copy doesn't.

Room descriptions with character. Don't just list "Queen Room $180." Give each room a name (The Garden Room, The Vineyard Suite). Describe the vibe (French provincial, coastal luxe, rustic charm). Mention special features (clawfoot bath, private courtyard, fireplace). Photos for each room showing real styling.

Breakfast details upfront. What do guests get? Cooked breakfast with local produce? Continental with homemade preserves? Dietary accommodations available? Breakfast is in the name — make it a selling point.

Online booking for availability. Real-time calendar. Instant confirmation. Secure payment. Don't make guests email and wait 24 hours for availability. That's how you lose bookings to Airbnb.

Local area guide. Best wineries within 10km. Walking distance to beach. Town centre 5-minute drive. Local markets on weekends. Guests are booking the region, not just your rooms. Help them plan.

Guest reviews prominently displayed. Google reviews, TripAdvisor, or testimonials. "Lovely hosts, beautiful rooms, amazing breakfast" sells better than any copy you write.

SEO for regional Victoria B&Bs

B&B searches are regional and specific. "Bed and breakfast Mornington Peninsula," "B&B Daylesford," "accommodation Yarra Valley." Guests are searching for location first, property type second.

B&B SEO requires:

• Region-specific pages (Bed and Breakfast Mornington Peninsula, B&B Yarra Valley)
• Town-specific content (Daylesford B&B, Lorne accommodation, Bright guesthouse)
• Blog content for regional guides ("Things to do in Mornington Peninsula," "Daylesford weekend itinerary")
• Google Business Profile fully optimised (exact location, opening hours, amenities, reviews)
• High-quality property photos (Google ranks visual content higher)

We built a site for a B&B in Daylesford. Within three months they were ranking first page for "bed and breakfast Daylesford," "Daylesford accommodation," "romantic getaway Daylesford." Direct bookings up, Booking.com dependency down.

How we build B&B websites

B&B websites need to feel warm and welcoming while handling bookings efficiently. We build them with Next.js — modern, fast, and integrates with booking platforms designed for small properties.

What's included:

• Online booking system integration (Beds24, BookingSuite, or similar)
• Room pages with individual descriptions, amenities, and photo galleries
• About the hosts page (your story, your property's character)
• Breakfast and dining page (menu details, dietary options)
• Local area guide page (attractions, wineries, beaches, restaurants)
• Guest reviews section or TripAdvisor widget
• Blog setup for local guides and seasonal content (great for SEO)
• Google Business Profile setup and optimisation
• Mobile-responsive design (most B&B searches are mobile)
• Hosting and support for the first year

Starter package ($1,995) suits smaller B&Bs with 2-3 rooms. Professional package ($4,995) includes full booking integration, multiple room types, local area content, and regional SEO.

If you're running a quality B&B but relying on Airbnb or Booking.com for most bookings, you're giving away 15-20% on every reservation. Build a proper website. Showcase your property, make booking easy, own the guest relationship.