Resort Website Design for Melbourne and Victoria

Family planning a weekend getaway from Melbourne. They search "resort Victoria" or "spa resort Mornington Peninsula" on Google. Your resort shows up — but does your website sell the experience? Or does it look like a basic hotel site from 2015?

Resorts sell experiences, not just rooms. Your website needs to communicate that.

Why resorts lose bookings online

People book resorts for special occasions. Anniversaries. Milestone birthdays. Family reunions. They're willing to spend more — but only if the website convinces them the experience is worth it.

Common website problems that cost resorts bookings:

• Doesn't showcase the property — generic photos don't sell $400/night rooms
• Facilities unclear — do you have a spa? Pool? Restaurant? Tennis courts?
• Packages not obvious — couples retreat? Family package? Not clear
• Location context missing — Mornington Peninsula resort, but where exactly?
• Booking system doesn't handle packages — have to call to book (friction kills conversions)

The resorts getting consistent bookings have immersive websites. Stunning photography. Clear package descriptions. Easy booking for multi-night stays with add-ons.

What a resort website needs

Resort websites should sell the full experience — accommodation, facilities, dining, activities. Help guests imagine their stay.

Hero imagery that sells the vibe. Not stock photos. Real shots of your property. Sunset over the vineyard. Couples at the spa. Kids in the pool. Dinner service at your restaurant. Invest in professional photography. It's your biggest sales tool.

Accommodation tiers clearly explained. Garden Villa vs Spa Suite vs Family Suite — what's the difference? Size, bed config, private outdoor space, inclusions. Photo gallery for each. Let guests choose based on their needs.

Facilities showcased with detail. Day spa with treatment list and pricing. Restaurant with sample menus and dining times. Pool and gym with opening hours. Activities available (tennis, bikes, hiking trails). Give guests reasons to stay on-property.

Packages designed for occasions. Romantic escape (champagne on arrival, couples massage, dinner). Family package (kids activities, family room, breakfast included). Wellness retreat (yoga, spa, healthy dining). Packages make booking easier and increase average spend.

Location and surrounds highlighted. You're not just selling the resort — you're selling the destination. Yarra Valley wineries nearby? Mornington Peninsula beaches 10 minutes away? Great Ocean Road day trips? Local attractions help justify the trip.

Booking system handles packages and add-ons. Multi-night stays, room upgrades, spa bookings, dining reservations — all in one flow. Make it seamless. If guests have to call to add spa treatments, you've lost some of them.

SEO for Victorian resorts

Resort searches target specific regions. "Mornington Peninsula resort," "Yarra Valley accommodation," "Great Ocean Road spa resort." You're competing with Booking.com and local competitors. Strong SEO is essential.

Resort SEO requires:

• Region-specific pages (Mornington Peninsula Resort, Yarra Valley Luxury Accommodation)
• Occasion-based pages (Romantic Weekend Getaway Victoria, Family Resort Victoria)
• Blog content targeting getaway searches ("Best spa resorts near Melbourne," "Weekend getaway ideas Victoria")
• Google Business Profile optimised (location, amenities, guest reviews)
• High-quality images and video (visual content ranks higher and converts better)

We built a site for a spa resort in the Yarra Valley. Within four months they were ranking first page for "Yarra Valley resort," "spa resort Melbourne," "romantic getaway Victoria." Direct bookings up 40%. Less dependency on Wotif and Expedia.

How we build resort websites

Resort websites need to be visually stunning and handle complex bookings. We build them with Next.js — fast, beautiful, and integrates with modern booking platforms.

What's included:

• Booking engine integration for packages and multi-night stays (Mews, RMS, Preno, etc.)
• Accommodation pages for each room type with galleries and amenities
• Facilities pages (spa, restaurant, pool, activities)
• Packages page with pre-built experiences (romantic, family, wellness)
• Location and things to do page (regional attractions and day trips)
• Gift voucher system (great for revenue and marketing)
• Blog setup for regional guides and getaway inspiration (SEO and guest planning)
• Google Business Profile setup and optimisation
• Mobile-responsive design (most resort searches happen on mobile)
• Hosting and support for the first year

Professional package ($4,995) is the standard for resorts — includes full booking integration, multiple accommodation types, packages system, and regional SEO.

Premium package ($7,995) adds brand refresh, professional copywriting, and content strategy to build organic traffic and position your resort as the region's premier getaway.

If you're a quality resort relying on OTAs for bookings, you're losing margin and control. Invest in a proper website. Showcase the experience, make booking easy, own the customer relationship.